AHCM

PR is evolving and the healthcare sector is now, in some cases, leading strategic communications delivery across all marketing functions. Reputation management and stakeholder engagement are critical success factors in healthcare PR but the industry is still well behind other marketing disciplines when it comes to proving its value.

The AHCM is pleased to announce that we now have a dedicated presence on the world’s top online professional networking hub, LinkedIn.

The LinkedIn network is a popular and easy to use way of building professional connections, managing reputation, and advertising or applying for jobs. LinkedIn users have access to join discussions within their industry among a collaborative community of individuals and companies.

The University of Ulster (Jordanstown campus) is offering a Postgraduate Certificate/Diploma/MSc in Health Communication.

This programme is unique in Northern Ireland, providing development opportunities for professionals in a health context within the public and private sectors. It will appeal to those with an interest in Health Communication, in particular from a clinical background, in healthcare management or professional communication practitioners within a health context. The programme team includes experts in the areas of health, interpersonal and organisational communication, and staff members are active in research and consultancy.

Firstly, a big 'thank you' to all who came to our annual conference and awards in November. The event was a huge success and we are grateful to our new vice chair Richard Morris and his team in Leicester for organising the event.  A huge thank you also to outgoing co-chairs Jo Yeaman and Clare Murdoch. I am looking forward to helping lead the AHCM at what is a challenging time for the health service and for the communications, marketing and engagement professionals who work in it.